By: Ryan Blake
Search Engine's like Google and Yahoo have been around for a while and
in this day and age, pretty much everyone who has the Internet uses
them. So the question that gets thrown around all the time goes
something like this "what makes the search engines tick and if I had a
website how would I rank well?" So let me try and answer that question
for you.
There are 5 main things that pretty much every search engine look for in
your website and they are split into 2 categories, namely onpage and
offpage optimization. The onpage parts are namely general layout and
keyword density and hidden things like meta tags and header texts and we
mustn't forget about creating your sitemap. The offpage things include,
who links to your website and mainly who you link to and of course the
anchor text used.
So lets get started I'd say from my experience that making sure that the
onpage optimization is relatively important and could give your website
a good boost if done correctly. They include making sure your page
header is relative to your required search terms and ensuring that your
meta description also has relevance. Those two can have a huge effect on
your rankings. The one other thing that can get your website indexed
completely quickly is creating your sitemap. There are many places you
can go to have a sitemap created for free so that is an easy thing to
do.
Now let head onto the offpage optimization, this is the part that really
matters and counts a lot. Offpage optimization is really all about
links. Links from your website to others and link from other to your
website. Links from other websites don't have any negative effect on
your rankings but on the other hand if you link back then the search
engines will penalize you if you link to a banned website. So link
management has to be strict and up to date and you have to check who
you're linking to before you do so. The key things to note when linking
to a specific website is that when you give them the anchor text they
are going to add to your link that you ensure that you include your
required keywords you want the search engines to find. For the search
engines use that to determine what keywords are important to your
website.
Link management takes time and it doesn't happen over night so you just
need to be patient and soon enough you'll see results.
Article Source: http://www.articlesnet.co.uk
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